Vote for Clearspring / AddThis
Posted by Rich on Wednesday November 19th 2008, 3:55 pm
Filed under: Web2.0, Widgets

Clearspring and AddThis are nominated in a few categories in the Mashable Open Web Awards!

We’ve made a few widgets to spread around and get people voting one for each category.

Please use the widgets to vote and share them around! You can vote once per day per category - just enter your email address and hit “Vote Now”. Make sure to confirm your vote by clicking on the verification email that’s sent.

Everyone at Clearspring/AddThis thank you for the support!





NY Times Election Results Widget
Posted by Rich on Tuesday November 04th 2008, 10:56 am
Filed under: Widgets

I made a Clearspring widget from the NY Times’ Election Results popup. Check it out:



You can share it around by clicking Get & Share.



Clearspring & Transpera Join Forces
Posted by Rich on Thursday September 25th 2008, 1:53 pm
Filed under: Mobile, Web2.0, Widgets

We’ve been working with Transpera on a collaboration and we’re starting to execute on the plan now.

Their platform is awesome to bring video mobile in the easiest way possible. Clearspring enhances the service by integrating it with widgets and enabling web to mobile, mobile to mobile and mobile to web syndication.

Great company, great product, and great people and we’re happy to be working with them.

From Fierce Wireless:

Transpera, providers of the first comprehensive solution to monetize Web video on mobile phones, today announced a significant partnership with Clearspring Technologies, the leading widget network, to further integrate its mobile video service offerings by way of online widgets. The deal includes implementation of Clearspring’s online widget technology, featuring the “Send-to-Mobile” capability powered by Transpera, where a user can send a video to a mobile phone from a widget.

Widgets are movable, sharable mini-applications used by consumers to craft custom online experiences. Audiences can create widgets of their favorite video content, for example, and post it to their web page, start page, blog or social networking profiles on Facebook or MySpace, for easy access and interaction with the content of their choice on a daily basis.

Clearspring, who distributes and manages widget capabilities for a vast number of premium content sites, will now integrate its mobile offering with Transpera’s “Send-to-Mobile” feature, allowing users to share their favorite online video content to their phone or their friend’s phone. From the widget, users are prompted to type in the phone number of any video-capable device to which they want the video sent. Transpera’s platform instantly delivers the requested video to the mobile phone, along with additional mobile features that let users share videos mobile-to-mobile via “Send-to-Friend,” search for and save favorites, and more. Both the online widget and mobile video service serve targeted, dynamic mobile advertising.

The sharing of digital content has become a commonplace form of communications, especially among social networking and mobile users. According to comScore’s most recent WidgetMetrics report, Clearspring leads the U.S. with over 57 million unique monthly views. The estimate for monthly unique widget views worldwide now exceeds 600 million. Clearspring powers widget syndication across the web and onto the desktop. By introducing Transpera’s mobile video services and advertising platform, the new partnership greatly extends Clearspring’s mobile capabilities to video publishers and advertisers, as well as drives increased usage from consumers.

“This partnership marks the continual commitment by Clearspring to respond to growing consumer demand for more personalized experiences across the Web, desktop and now, mobile,” said Jay Rappaport, chief operating officer, Clearspring Technologies. “Our relationship with Transpera is a natural fit. Together, we bring even more video-viewing experiences to the user, as well as open up new monetization opportunities for video publishers and advertisers.”

“This is an exciting time for Transpera,” said Frank Barbieri, founder & CEO, Transpera. “Our relationship with Clearspring is a key component toward our goal of building the largest, free ad-supported, mobile video network in North America. Our partnership will be instrumental in bringing the mobile video experience to online audiences.”

Earlier this month, Transpera announced plans to deliver mobile video services, along with targeted, dynamic mobile advertising for several of the nation’s most prestigious entertainment brands including: MTV Networks (MTVN), a unit of Viacom (NYSE: VIA) (NYSE: VIA.B), Discovery Communications, AccuWeather.com®, the Travel Channel and Next New Networks. These companies join an already impressive roster of customers that includes CBS News, Associated Press, Revision3, Break.com, maniaTV, eBaumsWorld and more.

About Transpera

Transpera provides the industry’s first comprehensive platform for monetizing Web videos on mobile phones. The company’s award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Powering mobile video channels for such premium online video brands as AccuWeather.com, Associated Press, Break.com, CBS News, Discovery Communications, Ebaum’s World, Fox Reality Channel, maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, and First Round Capital Ventures. For more information, visit www.transpera.com.

About Clearspring

Clearspring is the leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring’s free sharing services enable publishers and developers to distribute and track viral digital content to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company delivers billions of impressions every month working with the world’s most prominent brands, media companies and Web 2.0 businesses. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content. To learn more, visit www.clearspring.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.



Help Save Pandora!
Posted by Rich on Monday August 25th 2008, 3:25 pm
Filed under: Web2.0, Widgets

A bunch of us at Clearspring can’t get through a day without Pandora’s music streaming in our ears. Me included.

But as many of you know, we’re at risk of losing Pandora due to a massive retroactive royalty hike on Internet radio stations.

To raise awareness and to let people know how they can fight back, we started IHeartPandora.com, a landing page to learn about the problem learn what you can do, and grab a widget badge to show your support.

We have three versions of the badge which you can find on IHeartPandora.com. I put the 300×250 one below, which you can grab right from here.



So put it on your Facebook, Myspace, Wordpress…. wherever… and use the email link in the widget to fire off your vote of support.

Help keep the music on!



Vote for Clearspring at SXSW
Posted by Rich on Saturday August 23rd 2008, 9:42 pm
Filed under: Web2.0, Widgets

SXSW has become one of the premier conferences for the Web 2.0 industry and is a perfect opportunity for us to tell a lot of people about the role of widgets in social media.

Clearspring submitted three panels for SXSW 2009. “True Life: I’m a Successful Widget,” will explore how a mainstream brand was able to infiltrate the social networks with their widget; “How Sharing is Reshaping the Web” describes the role of the widget as the social aggregator; and “How I Got Paid for Getting Grabbed” describes how folks are monetizing widgets.

Here’s the thing: panels at SXSW are chosen, in part, by online voters. Which is where we need your help. I’d like to ask you to take a few minutes before August 29th to go online to the SXSW panel picker and vote for one or all of our panels.

Check out the widget below with some handy links to vote!

Thanks for your help!



At SummerMash NYC Next Week
Posted by Rich on Thursday July 31st 2008, 12:39 pm
Filed under: Web2.0, Widgets

Justin Thorp (Clearspring’s community manager) and I will be at SummerMash NYC next week.

Looks like an awesome turnout, as these things usually have. Let me know if you want to meet up!



Clearspring Widget Promotion Channel - Top 50 comScore
Posted by Rich on Tuesday July 22nd 2008, 12:03 pm
Filed under: Advertising, Widgets

ComScore just released their Media Matrix, which ranks the top 50 web properties, as well as ad networks. This month, Clearspring cracked the top 50 with our Widget Promotion Channel.

Check us out at #50:


comscore network data 6-08

Here’s the kicker. We created this product 6 months ago. This is the second month we’ve been officially measured by comScore.

Check out the whole article on CNN.



Clearspringing Across the Pond
Posted by Rich on Monday June 23rd 2008, 11:36 am
Filed under: Widgets

Clearspring is making big strides over in Europe, especially in the UK where we just opened an office in London. Check out out:

Clearspring London Office

We’re also excited to announce some new widgets with The Telegraph. They have integrated our Launchpad product on widgets that can get you News, Sports, Entertainment and a lot more information to your start page, social network homepage, or desktop. Check a couple of them out below, or go here to see them all.



Again, this is awesome stuff, but I’m still partial to our Top Gear Widgets:





Clearspring Raises $18m
Posted by Rich on Wednesday May 21st 2008, 8:24 am
Filed under: Widgets

This came through all my feeds this morning, so I guess I can talk about it now.

Coverage, commentary and various takes on this can be found at:

Mashable
Venture Beat
CNet
and to round it out, a skeptical view by Om at Gigaom

Also, check out some coverage of our latest partnership with 360i to enable better SEO for widgets in the Washington Journal

Much success can be attributed to our build robot, who oversees all of us with a cold, stern, unblinking eye:

XF-9000

Hard work. High stress. Awesome team. Fun times.



Indiana Jones Widget Powered By Clearspring
Posted by Rich on Monday March 24th 2008, 4:09 pm
Filed under: Advertising, Widgets

Clearspring is powering the widget campaign for Indiana Jones and the Kingdom of the Crystal Skull!



From Reuters:

Paramount turned to widget provider Clearspring for “Skull,” and will offer a contest with the release of the second trailer. The two fans who manage to distribute their “Skull” widgets most will win trips to the world premiere of the movie and the chance to be red-carpet correspondents in footage that will be streamed onto the “Skull” widgets after the premiere.

The widget will be updated with new media regularly up until the premiere of the movie, so if you grab it for your desktop, social network page or blog, you’ll see the latest stuff as they release it.