The Windows Mobile skinning craze continues in full force with HTC demoing their new TouchFLO 3D interface.

I say skin, although this interface goes quite deep. You can read messages, view photos and play music and videos without leaving its pretty screen. However, just like the XPERIA and the HTC Touch, you still have ugly old Windows Mobile underneath.

People are clamoring for touch interfaces, and apparently Microsoft is attempting to catch up with Windows Mobile 7. But from all these touch product skins being released to great fanfare, it’s safe to say Microsoft’s well behind the game on this one, which will make it even tougher for Windows Mobile 7 to seem innovative when it’s finally released.