ABC has created a great mobile site for their Oscars widget, and they wanted to help people discover it through their equally-awesome web/desktop widget.

To help get people to their mobile content, they’re using Clearspring’s Web to Mobile Syndication service to send users mobile when they click the “mobile” button on the widget.

They get to keep their own shortcode, since Clearspring can interface with multiple third-party SMS providers, and integration was merely a matter of calling a single method in the Clearspring Launchpad library.