Here’s a nice little synopsis of mobile advertising press over the past couple months or so.

WebProNews on Mobile Users Open To Ads, Not To Land Lines:

Mobile phone users are showing an increased interest in a give-and-take advertising system. According to Harris Interactive, 26 percent of mobile phone subscribers say they’d swap attention for free stuff. And though it seems like an insignificant number on the surface, 7 percent demonstrated a willingness to receive relevant promotional text messages.

Content Ads Guide on Google’s Text-Only Mobile Search Ads:

Google is making its Adwords ad program available for mobile phones. The ads are relevant and unobtrusive text ads as normal Google Ads, and customers will see them when searching Google with the mobile phone.

Chetan Sharma on What Will Make Mobile Advertising Tick?:

It is quite clear from the industry trends that mobile industry (especially in the US) is moving from an emerging state to a more interactive and immersive application and services environment. By 2011, advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then? Since this medium can provide context, immediacy, and personalization, the answer is yes. However, there are technical, business, and legal hurdles
to be crossed before the industry becomes a thriving institution.

Thierry Pepin on Mobile Ad Trend Grows:

Publishers are beginning to realize consumer burnout could hamper future growth of subscription-based content models, according to Forrester’s Golvin. “There are only so many $2.99 and $5.99 subscriptions you can sell the poor consumer before they say, ‘I’ve had enough,’” he said.

RadioCaffeine on Make Mobile Meaningful:

Consumers are more accepting of ads on their cell phone — if they are relevant — says a new report from mobile marketing company Enpocket. In the study, some 78% of consumers said they would be happy to receive mobile advertising that is tailored to their interests. Of those, 64% would be willing to provide personal details if that data were analyzed to improve relevance of the ads. In addition, 58% of respondents would prefer banner ads displayed on mobile Internet pages to mobile marketing text
messages.

eGames on Yahoo and Mobile Advertising:

A “select group of advertisers” are participating in the test (http://mobile.yahoo.com/searchmarketing/) of sponsored listings on mobile web search results, according to (http://blog.searchenginewatch.com/blog/061004-090744) the Search Engine Watch blog. The number of advertisers will increase as the program is rolled out. Consumers who click on the sponsored links will be taken to the advertisers’ mobile website or a landing page to get more information about the advertisers’ offerings and will be
able to call the advertiser.

dotMobi on Note to Advertisers: Think Mobile:

Note to the savvy advertiser… The new frontier where competitive advantage can be gained is the mobile Internet.

TopWebNews on Mobile Advergaming: “Advertising to Go”:

Advergaming promotes products and services throughout a game’s progress. Typically, downloading a game to a cell phone runs $2 to $8. But if a company agrees to pay for most or all of the game endorsement messages and download cost, the audience potential for promotion of that company’s product/service becomes gigantic. That means the customer base created for those same products or services can grow exponentially. That’s BIG money for a relatively small investment.

Always on Real-Time Access on Mobile Advertising Bubble:

There will be a lot of companies that will be funded in this space as it is new and hot. Lot is unknown, people are just trying to figure things out.