Verizon Goes Flash Lite
Posted by Rich on Wednesday October 25th 2006, 8:04 am
Filed under: Development, Mobile

According to Forbes, Verizon has decided to officially support Flash Lite for BREW.

initially will be compatible with four high-end phone models. The handset’s software will be upgraded over-the-air with an automatic download when a customer accesses Flash-enabled content.

I don’t think this means, however, that you can just pull a FlashLite SWF up on the phone and BREW will be used to play it. Qualcomm is notorious for requiring people to be authenticated BREW developers before they even have a chance of deploying an app. But if this process is eventually streamlined or lightened, we could see a ton of content pop up very quickly.

Verizon said in a statement it expects to benefit from the large community of software developers already creating Flash-based media for the Internet: “Flash Lite for BREW utilizes the key features and benefits of the Flash authoring tool and the BREW platform, providing developers with a clear path to market for content distribution.”

That means media developed for Web consumption can more easily be adapted for cell phone delivery. Still, a Verizon spokesman said media companies are looking to create more original material specifically for mobile devices and that the new Flash application will make that process easier.

{PLUG} Anyone looking to develop Flash Lite apps for Verizon, remember to check out AdHoc’s mobile advertising offering. It’s the easiest way to make monetize those applications. Check out some posts about it here and here.

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