According to MocoNews, IGA Worldwide and Exit games are bringing in-game advertising to mobile devices. You know – where you grab an ad texture online and map it to a billboard or something in the game.

This mode of advertising is still in its infancy on the desktop, with the most developed service being Third Screen Media’s Madx platform. It never ceases to amaze me how quickly people are jumping to mobile now.

There might be a market internationally for this. But I don’t see it in the US. People just don’t play enough mobile games. That’s backed by several talks at GDC this year focusing on how to get people to play mobile games. (Consensus: make good ones – duh).