QR/Bar Codes in the US
Posted by Rich on Tuesday March 07th 2006, 11:40 am
Filed under: Mobile

I ran across Paperclick recently. It’s a company called NeoMedia that seem to be well on their way to bringing the Japanese QR Code phenomenon to the US.


Phew.. Getting little flashbacks to CueCat. But they’ll pass.

These guys seem to be going the marketing route. But wouldn’t it be cooler if it let you do price comparisons? Someone go grab the QR Code Sourceforge Project and get to work, ok? I think for QR to take off, it has to be at least a little useful, and not just centered around sweepstakes and promotional material.

Though QR is an excellent inexpensive way to present contextual information, I would love to see RFID displace it. I know – prohibitively inexpensive right now. But the appeal of having a “magic wand” phone I can wave over objects in the real world and suddenly pull up information on them is very appealing.

Oh yeah… Chipped paint on your car? NeoMedia also makes a paint repair kit. Huh?

Update: From Nate:

Have you seen Semapedia: The Physical Wikipedia?

You take things/places that have Wikipedia and tag them with a QR-Code (I think they are QR-codes). People can take pic with there phone and the Semapedia app will bring up that thing/place’s Wikipedia page on your phone.

A neat, non-marketing usage.

Looks cool.  A little sparse now, but great for museums and contextual tours of art and science exhibits.

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Have you seen Semapedia: The Physical Wikipedia?

You take things/places that have Wikipedia and tag them with a QR-Code (I think they are QR-codes). People can take pic with there phone and the Semapedia app will bring up that thing/place’s Wikipedia page on your phone.

A neat, non-marketing usage.

Comment by Nate 03.07.06 @ 2:34 pm



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